The process is split into three stages:
Pre-production
If you’ve got to this stage then you’ll already have a relatively clear idea of the product you want to create, so let’s develop that. Moving image material has an amazing ability to engage an audience immediately and we can use this ability to our advantage in many ways. Pre-production is the time to consider many important questions;
Is your video going to be used as an educational tool?
- How can we ensure people stay engaged?
- Is it relatable?
- Is the material concise?
Will your video be a marketing tool?
- Will it catch attention in a world full of clever marketing?
- Is it creative?
- Will it really portray the product, message or concept the way you want?
- Is it suitable for a media hungry online market?
These are only a snapshot of the considerations that together we will work through and ensure the next stage of development is as economical and beneficial as possible.
Production
This stage may be a process far from your company’s day to day activities but we’re confident its one you will enjoy, it can even be a great team building opportunity.
It’s likely you’ll understand the importance of productivity and this is something that is just as important in video production. No matter the scale we will plan our time to the greatest of detail and ensure production time is spent efficiently.
Post-production
Post-production is the time when you can relax and watch your concept come to fruition. This stage is efficient because whoever is working on your video is a trained professional who has the ability to work quickly, accurately and sometimes most importantly, creatively. We are not happy with substandard work and you shouldn’t be either, we know your product needs to catch the attention of its audience in a big way and this is precisely what our product will deliver. |